Identity / Design / Art Direction / Campaign

Tholia’s Kuber. The spirit is grounded in excellence, experience, and expertise. This transcends mere craft, design, and trends. The value of their collection finds its essence in this core belief. It takes a deeper understanding to shape the hidden strength behind Tholia’s Kuber’s pieces.

In 2024, +Rymn created and directed a brand new campaign that celebrates beauty born of knowledge, respect, and a devotion to the creative process—the magical transformation of nature’s treasures into inspired jewelery. This is what we call the Eye of Tholia’s Kuber. The campaign was shot by Avani Rai.