Concept / Casting / Design / Art Direction / Video

From India with Love, for Forest Essentials. For India’s biggest luxury Ayurveda brand, we conceived, wrote, filmed and executed a campaign that evoked the “idea of India”. Featuring some of India’s most accomplished and talented people: from photographer Raghu Rai and his architectural conservationist wife Gurmeet, to Anupama Chopra (India’s foremost film critic), to Gauri Devidyal (owner and founder of the Food Matters Group) amongst others, we spoke to all about what beauty means to them, and what evokes a memory of home. Imagined as a full campaign for various platforms we released it on social media, in store and online.