Identity / Design / Naming / Art Direction / Video

Moi Jewelry: As India’s premiere online jewelry brand, Moi wanted to establish an international presence, with the notion that beauty, quality, luxury and fine design are universal. +Rymn curated and conceptualized a campaign that featured seven strong and inspiring women in NYC, from travel writers to chefs, publishers to film makers in their favorite Moi pieces. A series of videos showcasing the uniqueness of these women along with the energy of NYC was Moi’s first campaign on film in 2022.

In 2024, +Rymn created and directed a brand new campaign featuring the women who inspire us in India. From photographers, to editors, gallerists, to fashion designers, we discover their favorite Moi pieces, and what inspires them.